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Creating a more kid-friendly environment in growing fast food restaurant chain

Panda Express Children's Activity Book

Panda Express is a fast casual Chinese restaurant and is the largest chain of its kind in the United States.

CHALLENGE
Explore ways to make Panda Express more kid friendly, and attract more families in a hyper competitive market. 

RESULTS

  • I wrote content and created illustrations for a children's activity booklet that was tested at an in store event with the CEO of Panda Express. 

  • SVP of Operations requested follow up for potential implementation.

  • 5/5 kids between ages of 4 and 7 who were given activity book were kept seated and engaged for the duration of their family meal.

"This is so awesome. Very creative. Thank you so much!"



Mandi Hsu
Training Leader & General Manager, 
Panda Express

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